Tourism Ireland has launched it’s ‘Escape The Madness’ ad campaign. The campaign will be targeting more than eight million Londoners to promote Ireland as a hassle-free holiday from the Olympic games. The purpose of the campaign is to present the island of Ireland as the ideal ‘escape’ destination during this busy time. This represents the first phase of a €500k campaign to promote Irish tourism during the Olympics.
Niall Gibbons, chief executive of Tourism Ireland, said, “This summer’s Olympic Games present a unique opportunity to showcase the island of Ireland. With a global audience of about 4 billion, this is the largest sporting event in the world and Tourism Ireland intends to maximize the tourism potential for Ireland of the games. The proximity of the games in London provides Tourism Ireland with a wonderful opportunity to showcase Ireland as a top holiday and business destination’.
Read the Full article on Irish Central