Tips On Developing A Social Media Plan For Your Business
In today’s world, it is essential for businesses to have a social media presence. It is actually not just enough to have a company page on various social media platforms, but there should be regular posts and interaction. This is essential in order to gain more interest by consumers and potentially convert more people into buying customers. As a result, it is essential that a social media plan or strategy is put into place and executed. With that said, we will now look at a few guidelines on doing just that.
One of the first things you’ll need to do is decide on what type of content needs to be created according to your business and the niche that you’re in. For example, if you’re in the floral arrangement business, then this is a very visual niche and you can post lots of pictures, videos and interesting articles on flowers and their meanings etc. However, if you’re not in a visual niche, then you may want to focus on being more informative as well as creating interactive content such as quizzes, competitions etc. The point is to create the type of content that people would be interested in viewing. If you create uninteresting content, then this won’t capture anyone’s attention and would be a waste of your time and energy.
After you’ve decided on the best types of content to post, you need to actually create the content either yourself or you can hire a graphic designer, animator, photographer, writer etc to create the content that you need. At this point, you will also need to create a social media content timeline where you figure out what days and times you’ll post certain pieces of content. It is highly recommended that you post at least once every 2 or 3 days and the more that you post, the better. You should also time when you post content and focus on posting at the times when your audience is the most active. After all, if you post a photo at 3 am in the morning, then the majority of your audience would likely still be sleeping. So, you should post between 8 am to 8pm in order to get the most views and attention.
Now, once you have posted content, you will likely get likes, shares and comments. You should definitely reply to the majority of comments that you receive and actually interact with your commenters. This is an opportunity to give your brand a voice and a personality. Once you do this right, your audience will start to like you, which means that they will most likely purchase from you at some point. However, if you don’t comment appropriately, then you will run the risk of alienating your audience and they may even come to dislike you and your business. Remember, the customer is always right and if there are any negative comments, you should strive to reply as positively as possible. This will ensure that you defuse the situation and retain your brand’s image.
In the event that you don’t have the time to manage your social media pages yourself, then you should consider hiring an experienced social media manager to manage it for you. However, be careful to hire a social media manager that can accurately represent your company’s “voice” and be sure to provide adequate training.
Social Media Ireland – Review
To wrap things up, we have just looked at a couple of guidelines with Social Media Worx that will help you to develop an effective social media plan for your business. Once you put in the work to grow your social media following and progressively increase engagement, this will undoubtedly result in more sales and profit over time.