The Drinks Industry Group of Ireland (DIGI) has published a new report, Beverage Exports 2000-2011, by Anthony Foley of Dublin City University Business School, detailing the value of Irish alcohol drinks exports at over €1 billion.
The report shows that the impact of beverage exports on the domestic economy far outweighs other products manufactured in Ireland for international markets, due to the high level of locally sourced inputs. The report also shows that while the United Kingdom and North America continue to be the main markets for Irish beverages overseas, that there is major potential for additional sales to China, India and other major emerging markets.
The DIGI said that given that the Government has identified exports as central to our economic recovery, the industry will work closely with them to build on current successes, identify new markets for its products, and remove any barriers to trade that exist in some of these emerging economies.
The Chairman of DIGI, Kieran Tobin, said that he was very pleased that the Minister of State at the Department of Agriculture, Food and the Marine, Shane McEntee TD, was in attendance at today’s event at the Old Jameson Distillery, Smithfield, to officially launch the report.
Mr Tobin commented, ‘This report details the extent to which the Irish drinks industry is responsible for some of Ireland’s most celebrated and internationally recognised brands which are available in over 100 markets overseas. For a small country such as Ireland, to be in the top 12 global drinks exporters is something of which we should be extremely proud.
Mr Tobin concluded, ‘It is important to remember that the success of Irish drinks exports is founded on a solid domestic market that provides over 60,000 jobs in the manufacture, distribution and sale of alcohol. The drinks industry is also a major contributor to tourism – a further strong earner of overseas revenue – through its pubs, its brands and visitor centres. We should therefore seek to support this important sector of the national economy to the greatest extent possible to assist our much-needed export-led economic recovery.’